Welcome to the future of post purchase experience

Turn your guarantee into your competitive advantage

Umbrella's self-service platform enables e-Commerce merchants to sell and manage warranties & protection plans. Connect your Shopify store and start monetizing "peace of mind" in minutes.

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Trusted by leading brands and retailers

What is Umbrella?

The only self-service protection platform made for online merchants

All of the tools you needs to sell & manage warranty & protection plans, no need for any 3rd party providers^
(or their $$ commissions)

Extended Warranty
Boost AOV & keep more profits with in-house plans
OEM Warranties
Auto track warranties for DTC customers
Accident Protection
Sell replacement plans for loss, theft, etc.
Claims Automation
Embed a native claims portal on your website
Insights & Analytics
Boost profits & lower risk with the power of AI
Boost shopper confidence & lifetime value
Shoppers spend more with brands who offer peace of mind.
Set your own prices, keep your own profits.
Embedded Customer Portal
Office custom plans & terms for specific products
Get Started
Make customers fall in love with your brand
Make your guarantee a core brand value to stand out from competitors
Auto track DTC Warranties
Register 3rd party purchases
Automate claims & resolutions
Get Started
Offer "Apple Care" style protection plans
Boost brand value & give your customers a sense of security
Set custom prices
100% custom terms & conditions
Easily offer credit, & reshipments
Get Started
Effortlessly manage claims & resolutions
Add a native claims portal to your store in less than 5 minutes
Shopify embedded claims portal
AI powered fraud detection
Issues credit or reship with 1 click
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Boost profits & reduce claims with AI insights
Identify key areas for product improvement with claim analytics
Identify issues with AI insights
Optimize prices in real time
Boost attach rate & conversions
Get Started

An open letter:
Welcome to the age of AI first

     In eCommerce, we all share the same goal: Drive meaningful, long-lasting customer interactions.

AI represents unprecedented new ways to help merchants not only achieve that goal, but redefine it. Our AI-first platform is built with three major components designed to empower and transform in-house warranty management in every industry.

AI Pricing provides real-time, risk optimized premiums. AI Terms ensure your customers know exactly what to expect. AI Insights gather intelligent, actionable feedback, quickly identifying root causes for areas of improvement. 


All three learn from every customer interaction to make your program more profitable. That’s what makes Umbrella the only complete AI-first post-purchase platform for eCommerce merchants. And we’re determined to make Umbrella the best post-purchase platform you’ll ever use.
Feliks Khaykin
Co-founder

Why Umbrella?

Don’t let warranty & shipping insurance apps eat away at your hard-earned profits and reputation

Umbrella's user-friendly, robust platform makes it easy for merchants of all sizes to sell & manage in-house protection plans

No developer required.

Launch in minutes, not months.

Install, create a plan, and accept your first order in just a few clicks with Umbrellas self-service warranty wizard.
1-Click Shopify App Install
Install the Umbrella AI Shopify App to start assigning products and tracking sales
Embedded widgets and claims portal
  • Checkout page
  • Thank You page
  • Product page (PDP)
  • Cart page & pop-out cart
100% Customizable & White Label

Your products, your plans, your rules.

Configure plans to appear and function exactly how you want them from sale to claim.
Multi-option plans & dynamic prices
Offer coverage for any amount of time, at any price, with any terms you want for a truly custom tailored experience
Choose coverage terms & evidence requirements
Create offers for specific products or collections, choose which types of claims are covered, and automate your entire resolutin process.
"Set it, and forget it"

Automate claims & resolutions

Built trust and loyalty as customers manage their warranties and claims without ever leaving your website.
Take advantage of claims as another customer touch-point
Choose how customers file claims - make it as easy (or not) as you want, and convert approved claims into more profits with "extra credit", deductible options, and personalized upsell offers.
AI powered fraud detection and evidence review
Require customers to upload as much or as little evidence as you'd like. Easily configure which plans require photos or videos, or require customers to validate serial numbers and proof of purchase from a 3rd party.

Earn profit from day 1

Watch revenue come in instantly when you offer your own protection plans & warranties

Protection plans boost the average brands revenue by 5-20%

$6M
Protected in the last 30 days
$1M
Collected by merchants
30%
Average attachment rate
75%+
Average plan profit margin
Install on Shopify

Future proof your warranty program

Deliver the seamlessly native experience your customers expect in 2025+

Brands who offer warranties turn customers into loyal supporters & have 200% more word of mouth marketing

1
Add protection
Bundle a warranty with any product in your online store
2
Track plan eligibility
Display personalized claim eligibility directly from your store's order history page
3
Easily file claims
Let customers upload evidence and submit claims without leaving your website 
4
Streamlined Resolutions
Issue store credit, replacements, and repairs using rule based workflows

By e-commerce people, for e-commerce people

Features designed to make warranty & protection plan management a breeze

Umbrella's end-to-end solution makes traditionally daunting warranty processes painless and easy

Track Claim Rates
Video Claim Evidence
OEM warranties
Extended Warranties
Embedded Claim Links
Accident Protection Plans
Conversion Tracking
Auto resolution workflows
Analytics & Insights
AI Terms generator
Native claims portal
Checkout Widgets
Cart Widgets
Product Page Widget
Multi-option plans
Unlimited plans
1-Click Installation

Learn what the hype is about

Join thousands of merchants boosting customer LTV with protection plans

See why online merchants love Umbrella with a 30 day free trial

“We rolled out Umbrella in under a week and instantly saw our protection attach rate jump from 12% to 34%. What used to take a team of three to manage claims now runs automatically in the background.”
Felicia Ramos
Director of CX, GroveSound Audio
“Umbrella made it dead simple to launch extended warranties and shipping protection at checkout. We added $14k in passive revenue in the first month — all while reducing ticket volume.”
Brian West
VP of E-Commerce, Hinterland Bikes
“We’re a design-first brand, so we were picky about the look and feel. Umbrella’s white-labeled widgets blended perfectly into our store, and their team helped customize every detail.”
Rachel Lin
Cofounder, Modular Haus
“The REST API is clean, the documentation is solid, and their webhook system let us hook warranty events directly into our CRM and fulfillment stack with zero friction.”
Marcus Levine
CTO, Voltra Electric
“We were hesitant to offer accident protection at first, but Umbrella’s fraud filters and auto-resolution rules gave us full control. It's now our highest-margin add-on.”
Nina Torres
Operations Manager, Bento & Bloom
“Our products are premium and our brand reputation is everything. Umbrella helped us turn warranties into a profit center without compromising the customer experience. It’s one of the smartest moves we’ve made operationally.”
Devon Marshall
CEO, Forge & Timber

There's no comparison

Unrivaled, AI powered warranty tech designed specifically for online merchants

Monetize & manage your own post purchase experience

Extend
Clyde
Mulberry
Set your own prices
Choose how much of an admin fee you charge your customers.
Multiple Plan Types
Sell extended warranties, OEM warranties, shipping protection and service contracts
Full control of claims
Easily manage, review, and approve claims from your Umbrella dashboard
AI Profit Optimizer
Identify high claim rate by products, plan or other
Embedded Portal
Choose how much of an admin fee you charge your customers.
*Based on past customer feedback & public knowledge. Subject to change. Trademarks & logos are owned by respective companies.

Less Risk,
More Reward

Protection plans increase customer lifetime value by 60%+ on average

Eliminate 3rd party providers,
keep warranty profits to yourself

Pricing Plans

Boost profits by 300% when switching from 3rd party warranty & shipping insurance providers

Try a 30 day A/B test to see the impact for yourself, 100% FREE
Our team handles the deployment so you can focus on results
Install on Shopify
Annual
Save 10%
Monthly
Basic
$149/mo
$134
/mo
+10% of plan revenue
Install on Shopify
BEST DEAL
Premium
$399/mo
$359
/mo
+5% of plan revenue
Install on Shopify
Enterprise
Contact Us
No commission, unlimited orders
Contact Us
Basic
$149
/mo
+10% of plan revenue
Install on Shopify
BEST DEAL
Premium
$399
/mo
+10% of plan revenue
Install on Shopify
Enterprise
Contact Us
No commission, unlimited orders
Contact Us
Premium Add Ons
3rd Party Registration
+$99
AI Fraud Detection
+$99
Recurring Plans
+$99
Shipping Protection
+$99
Warranty Attach Rate Optimization
Merchants who use Umbrella convert up to 30% of orders with protection plan upsells — driving meaningful increases in AOV and margin.
No-Code Setup
Add Umbrella to your store in minutes. No developers required. Customize widgets, assign plans, and start selling protection the same day.
Fully Automated Claims Handling
Our native claims portal, rules engine, and auto-resolution logic let you offer protection at scale without adding CX workload.
Native Shopify & API Support
Use our Shopify app or integrate via REST API. Umbrella works with your platform, POS, and order management tools out of the box.
White-Labeled & Brandable Widgets
Customize every touchpoint — from product page upsells to checkout & post-claim resolutions — all under your own brand.
Real-Time Reporting & Fraud Prevention
Track revenue, profit, and claims performance. AI-based photo validation flags manipulated media to reduce abuse.
Full Service Warranty & Protection Platform
Offer accident protection, shipping protection, and even old-school style rebates with modern self-serve workflows.
Install on Shopify
API Reference
Boost Revenue
Merchants who use Umbrella generate an extra 15% to top line revenue
Get in touch

Resources

Learn with us

Discover how Umbrella solutions instantly boost your bottom line

Warranty 101
How do in-house protection plans help merchants make more profit?
Learn how 3rd party providers function, and how they’ve been taking advantage of merchants for years
Visit our Blog
How can DTC brands benefit from protection plans?
Warranties and accident protection are the highest converting way to increase AOV and LTV.
How can DTC brands benefit from protection plans?
Warranties and accident protection are the highest converting way to increase AOV and LTV.
How can DTC brands benefit from protection plans?
Warranties and accident protection are the highest converting way to increase AOV and LTV.
Documentation
Help Center
Video Guides
Try a 30 day A/B test to see the impact for yourself, 100% FREE
Our team handles the deployment so you can focus on results
Install on Shopify
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Company
Resources
Help
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